This is our Privacy Notice and it applies to

For AP ATELIER SA de CV (Altura Siete y A7) the legitimate, controlled and informed treatment of your personal data is of vital importance and therefore it is necessary to reiterate our commitment to your privacy and the right to informational self-determination.

The purpose of this Privacy Notice is to inform you about the treatment that will be given to your personal data when they are collected, used, stored and/or transferred by Altura Siete.

1. Responsible for the treatment of your personal data

AP Atelier SA de CV with address at Azucena 117, Colonia Obrera, in León, Guanajuato, Mexico, will be responsible and, therefore, who will decide on the treatment given to your personal data.

2. Personal data that is collected.

Altura Siete may collect and process the following personal data, depending on the relationship that exists with you:

Full name• Age• Date of birth Credit card data• Gender• Telephone• Cell phone• Postal code• E-mail address “Facebook” website profile information Information Customers Provide Us: When a customer contacts with Altura Siete over the phone, by email, or by any other means, when you complete a questionnaire or an entry form for a sweepstakes; make purchases, or when you provide an opinion regarding our website and/or products and/or services, Altura Siete receives and stores the information that customers enter on our website or that they provide us by any other means. Customers may choose not to provide certain information, however, if they do so, they will not be able to take advantage of many of the features our website offers. Automatic Information. Some examples of the information that Altura Siete collects and analyzes includes the Internet IP address that customers use to connect to the Internet with their computer, username, email address and password of their account, information about their computer and their connection to the Internet and about the version and type of browser; time zone settings, types and versions of the clients' browser connection, the operating system and platform they use, purchase history, from which information from several clients can sometimes be gathered to create applications such as "Best Sellers" (or any other that is intended to show the best-selling products), the Uniform Resource Locator (URL) of Web page history from, through and to our Web page (including date and time), cookie number, products that you have visited or searched for, and any phone numbers that customers have used to call our customer service. Also, Altura Siete may use browser data such as cookies, Flash Cookies (also called Flash Local Shared Objects), or similar data in certain places on the Altura Siete website to prevent fraud, among other purposes. In customer visits to the website, Altura Siete may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, duration of visits to certain pages , information about the interaction with the page (mouse clicks, page scrolling or number of times the mouse hovers over certain items), and ways to leave the web page. Likewise, Altura Siete may also collect technical information that helps identify customer devices for diagnostic analysis and fraud prevention purposes.

Other personal data, sensitive and non-sensitive, that is not included in the previous list may be processed as long as said data is considered of the same nature and is not excessive with respect to the purposes for which it is collected.

Cookies are unique identifiers that our website transfers to your device to enable our systems to recognize your device and provide features such as Shopping, and the storage of items in your shopping cart on your visits.

3. Purposes of the processing of personal data
Altura Siete collects, uses, or stores your personal data, to the extent permitted by applicable law, to carry out the following:

Monitoring of sales in order to achieve customer satisfaction • Interrelation of databases to know the profile and needs of the customer • Send communications of all kinds, from Altura Siete and/or any of its affiliates or subsidiaries. To tailor our communications, such as by sending emails with offers and promotions that are more relevant to customers. To process orders, deliver products and services, process payments, maintain and update our files and your accounts with us, make available content such as wish lists and customer feedback.

The information you provide is useful to us in responding to customer requests, customizing future purchases, improving our website, stores, and contacting customers.

Altura Siete may use your personal data for other purposes, as long as said purposes are compatible and can be considered analogous to the previous ones. Your personal data will be processed only for the time necessary to fulfill the purposes described and/or in accordance with the provisions of the applicable legal provisions.

4. Security of personal data

Altura Siete will implement the technical, administrative and physical security measures necessary to protect your personal data and prevent its damage, loss, alteration, destruction or unauthorized use, access or treatment.

Only authorized personnel, who have complied with and observed the corresponding confidentiality requirements, may participate in the processing of your personal data. Authorized personnel are prohibited from allowing access by unauthorized persons and using your personal data for purposes other than those established in this Privacy Notice. The confidentiality obligation of the people who participate in the processing of their personal data subsists even after the relationship with Altura Siete has ended.

When making a purchase on the website, Altura Siete transmits the full credit card number to the corresponding credit card institution for order processing. It is the customer's responsibility to protect against unauthorized third party access to their password and computer. At the end of the session, customers should ensure that they have logged out.

5. Communication and transfer of personal data

Altura Siete will not assign, sell or transfer your personal data to third parties not related to Altura Siete, without your prior consent. Altura Siete does not participate in the sale of personal data to third parties.

6. Rights that correspond to you

You, as the owner of personal data, may exercise your rights of access, rectification, cancellation and opposition regarding the processing of your personal data before the Personal Data Department of Altura Siete. Likewise, you may revoke, at any time, the consent you have granted and that is necessary for the processing of your personal data, and limit the use or disclosure thereof. As a reference, the rights of access, rectification, cancellation and opposition are described below:

Through your right of access you may request to be informed of what type of personal data is being processed by Altura Siete, the origin of said data and the communications that have been made with them. By virtue of the right of rectification, you can request to correct or complete the personal data that is incorrect or incomplete and that is in the hands of Altura Siete. You will have the obligation to inform Altura Siete when a change or correction must be made to your personal data and this fact is only known to you. When your personal data is no longer necessary for the purposes for which it was collected, you may request that it be canceled if it is still kept in the Altura Siete databases. The cancellation process will be preceded by a blocking period through which your data will only be stored for a period of time, equivalent to the limitation period of the actions that gave rise to the processing of your personal data or the period established by law. There are cases in which personal data cannot be canceled by law. You may oppose the processing of your personal data, when there is a legitimate cause for it, even having previously expressed your consent for such processing.

You may exercise the aforementioned rights by sending a request to the Department of Personal Data to the email Your request must contain at least the following information: (i) full name and email or address to communicate the response to your request ; (ii) the documents that prove your identity or, where appropriate, legal representation; (iii) a clear description of the personal data with respect to which you seek to exercise any of the aforementioned rights; and (iv) any other element or document that facilitates the location of personal data. Your request will be dealt with within the period permitted by law and we will inform you of its origin through the email or address you have provided us.


Altura Siete reserves the right to amend or modify this Privacy Notice as it deems appropriate, for example, to comply with changes to the legislation on data protection or health or to comply with internal provisions of Altura Siete. Altura Siete will inform you and make the updated Privacy Notice available to you when significant changes are made to it, as well as when your consent is required. The updated version of the Privacy Notice will be available on the website

8. Department of data protection

You may direct any questions or comments regarding this Privacy Notice or exercise the rights that by the Federal Law on Protection of Personal Data Held by Private Parties correspond to the email

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