For AP ATELIER S.A. de C.V. (Altura Siete y A7) the legitimate, controlled and informed treatment of your personal data is of vital importance and therefore it is necessary to reiterate our commitment to your privacy and the right to informative self-determination.

The purpose of this Privacy Policy is to inform you about the treatment that will be given to your personal data when they are collected, used, stored and / or transferred by Altura Siete.

1. Responsible for the processing of your personal data

AP Atelier S.A de C.V. With address at ********************, will be responsible and, therefore, who will decide on the treatment that is given to your personal data.

2. Personal data that is collected.

Altura Siete may collect and process the following personal data, depending on the relationship that exists with you:

  • Full name
  • Age
  • Date of birth
  • Credit card details
  • Gender
  • Phone
  • Cell phone
  • Zip code
  • Email
  • Profile information of the website “Facebook”
  • Information Clients Provide Us : When a client contacts Altura Siete by phone, by email, or by other means, when completing a questionnaire or a participation form for a draw; make purchases, or when you provide an opinion regarding our website and / or products and / or services, Altura Siete receives and stores the information that customers enter on our website or that they provide us by any other means. Customers can choose not to provide certain information, however, if they do so, they will not be able to enjoy many of the functions that our website offers.
  • Automatic Information. Some examples of the information that Altura Siete collects and analyzes include the Internet IP address that clients use to connect to the Internet with their computer, username, email address and password of your account, information about your computer and your Internet connection and about the version and type of browser; time zone configuration, types and versions of the client’s browser connection, the operating system and platform used, purchase history, from which information from several clients can sometimes be gathered to create applications such as “Best Sellers” (or any other that aims to show the products with the best sales), the Uniform Resource Locator (URL) of the history of Web pages from, through and to our Web page (including date and time), cookie number, products that you have visited or searched for, and any phone numbers that customers have used to call our customer service. Also, Altura Siete may use browser data such as cookies, Flash Cookies (also called Flash Shared Local Objects), or similar data in certain places on the Altura Siete website to prevent fraud, among other purposes. In customer visits to the website, Altura Siete may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, duration of visits to certain pages , information about the interaction with the page (mouse clicks, page scrolling or number of times the mouse passes over certain items), and ways to exit the Web page. Likewise, Altura Siete may also collect technical information that helps identify customer devices for the purposes of diagnostic analysis and fraud prevention.

Other personal, sensitive and non-sensitive data that are not included in the previous list may be processed as long as said data is considered of the same nature and is not excessive with respect to the purposes for which it is collected.

Cookies are unique identifiers that our website transfers to your device to allow our systems to recognize your device and provide features such as Purchases, and the storage, on your visits, of items in your shopping cart.

3. Purposes of the processing of personal data

Altura Siete collects, uses, or stores your personal data, to the extent that applicable laws allow, to carry out the following:

  • Follow-up of sales in order to achieve customer satisfaction
    • Interrelation of databases to know the profile and needs of the customer
    • Send communications of all kinds, from Altura Siete and / or any of its affiliates or subsidiaries.
  • To tailor our communications, such as by sending emails with offers and promotions that are more relevant to customers.
  • To process orders, deliver products and services, process payments, maintain and update our files and your accounts with us, make content such as wish lists and customer feedback available.

The information you provide us is useful to respond to customer requests, personalize future purchases that they will make, improve our website, stores and get in touch with customers.

Altura Siete may use your personal data for other purposes, as long as said purposes are compatible and can be considered analogous to the previous ones. Your personal data will be processed only for the time necessary in order to fulfill the purposes described and / or in accordance with what is established by the applicable legal provisions.

4. Security of personal data

Altura Siete will implement the security, technical, administrative and physical measures necessary to protect your personal data and prevent its damage, loss, alteration, destruction or unauthorized use, access or treatment.

Only authorized personnel, who have met and observed the corresponding confidentiality requirements, may participate in the processing of your personal data. Authorized personnel are prohibited from allowing access by unauthorized persons and using their personal data for purposes other than those established in this Privacy Policy. The obligation of confidentiality of the people who participate in the processing of their personal data subsists even after the relationship with Altura Siete has ended.

When making a purchase on the website, Altura Siete transmits the full credit card number to the corresponding credit card entity for order processing. It is the customer’s responsibility to protect herself against unauthorized third-party access to her password and to her computer. At the end of the session, clients must ensure that they have closed their session.

5. Communication and transfer of personal data

Altura Siete will not assign, sell or transfer your personal data to third parties not related to Altura Siete, without your prior consent. Altura Siete does not participate in the sale of personal data to third parties.

6. Rights that correspond to you

As the owner of personal data, you may exercise your rights of access, rectification, cancellation and opposition regarding the processing of your personal data before the Altura Siete Personal Data Department. Likewise, you may revoke, at any time, the consent that you have given and that is necessary for the processing of your personal data, and limit the use or disclosure of the same. By way of reference, the rights of access, rectification, cancellation and opposition are described below:

  1. Through your right of access, you may request to be informed what type of personal data is being processed by Altura Siete, the origin of said data and the communications that have been made with them.
  2. By virtue of the right to rectification, you can request the correction or completion of personal data that are incorrect or incomplete and that are in the hands of Altura Siete. You will have the obligation to inform Altura Siete when a change or correction should be made to your personal data and this fact is only known to you.
  • When your personal data are no longer necessary for the purposes for which they were collected, you may request that they be canceled if they are still kept in the databases of Altura Siete. The cancellation process will be preceded by a blocking period through which your data will only be stored for a period of time, equivalent to the limitation period of the actions that gave rise to the processing of your personal data or the period established by law. There are cases in which personal data cannot be canceled by provision of law.
  1. You can oppose the processing of your personal data, when there is a legitimate cause for it, even having previously expressed your consent for such treatment.

You may exercise the aforementioned rights by sending a request to the Department of Personal Data at the email [email protected] Your request must contain at least the following information: (i) full name and email or address to communicate the response your request; (ii) the documents that prove your identity or, where appropriate, the legal representation; (iii) a clear description of the personal data with respect to which you seek to exercise any of the aforementioned rights; and (iv) any other element or document that facilitates the location of personal data. Your request will be answered within the period allowed by law and we will inform you about the origin of it through the email or address you have provided.


Altura Siete reserves the right to amend or modify this Privacy Policy as it deems appropriate, for example, to comply with changes to the legislation on data protection or health or to comply with internal provisions of Altura Siete. Altura Siete will inform you and make the updated Privacy Policy available to you when significant changes are made to it, as well as when your consent is required. The updated version of the Privacy Policy will be available on the website

8. Data protection department

You may direct any questions or comments regarding this Privacy Policy or exercise the rights that the Federal Law on Protection of Personal Data in Possession of Individuals correspond to to the email [email protected]